Boating-Industry Insider » trade show

Get a jump on boat show follow-up

Contributing Blogger — Wed, 28 Sep 2011 14:58:54 +0000

Bob McCann, Director of Education, ARI – We find that most new prospects who visit a dealer’s booth at a boat show for the first time aren’t ready to commit on the spot. In fact, most sales are closed with prospects that dealers have been working with for quite a while, even as far back as past shows. Boats are luxury purchases that often require a long-term research and buying process, so this first visit usually marks the beginning of the sales process rather than the sale per se. Read more >>

Five ways you can promote dealership events with social media

Contributing Blogger — Fri, 12 Mar 2010 15:45:49 +0000

A majority of the dealers I spoke with did not even consider a social media marketing plan to help promote their booth at the boat show.

Vision accomplished

Matt Gruhn — Fri, 13 Nov 2009 17:27:14 +0000

Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors, sales people, a publisher and a production team that sought to revitalize a brand that had, for the most part, lost its way. Read more >>

Nothing to lose

Liz Walz — Tue, 10 Nov 2009 15:27:13 +0000

There’s no more effective method of education than learning from your peers. You can read about an idea, be taught a strategy in a classroom or take a course online, but it’s not the same as learning about it from the person who thought it up and put it to work in their business. Read more >>

IBEX’s big move

Liz Walz — Tue, 22 Sep 2009 15:38:52 +0000

When I heard last week that the rumors were true – the International Boatbuilder Exhibition & Conference would be moving to Kentucky in 2010 – I found myself smiling. Now, there’s no doubt I’m biased; my dad lives about an hour from Louisville. But above and beyond that, a once a year trek to South Beach for the Miami boat show is plenty for me. Read more >>

Trade shows: How many is too many?

Liz Walz — Thu, 03 Sep 2009 18:32:12 +0000

The National Marine Manufacturers Association (NMMA) announced this morning that it’s combining its Marine Aftermarket Accessories Trade Show (MAATS) with the fall 2010 International Boatbuilder’s Exhibition and Conference (IBEX). Read more >>