Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. Read more >>
Josh Chiles, President, Engaged Social Media Firm — I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? Read more >>
Josh Chiles, President, Engaged Social Media Firm — Have you ever wished you could track your print material? Or give your customers a way to interact with your products? Or maybe you created a DVD for all of your first-time visitors and wish you could find a way to save money and not create that DVD but still deliver its contents. Let me introduce you to QR Codes. Read more >>
Josh Chiles, President, Engaged Social Media Firm — In my last post I gave you a little homework, did you answer the two questions? Great, now that you’re ready to start using social media. Let’s start by listening. Read more >>
Josh Chiles, President, Engaged Social Media Firm — With all the talk about social media, most businesses are confused and overwhelmed. They quickly set up a profile on Facebook, not knowing the difference between a personal profile and a business page. Create a Twitter account without a clue what a hash tag is. They even post for a week or two and then, stop. Leaving their social profiles hanging overboard in the cold, brutal water. Talk about being “up a river without a paddle.” Let’s save your online reputation and start at the beginning with the fundamentals of social media. Read more >>
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – We all play in this world. Whether for marine or our day-to-day lives, social media, social marketing or whatever the hot term is this week … it is now on the same plane with talking on a phone, picking up milk and dropping off the kids. Social media ubiquity has its grasp on us. But who is “us?” Who are these parsers of dialogue, weavers of conversation, commenters of the blogdom? They have titles, you know. They have responsibilities. They are all of “us” acting in this social carnival in different ways, on our own terms, how we want. Let’s classify you, me and the rest of the cast. Read more >>
By Christo
pher Kourtakis, director of sales and marketing, 360° Industry Solutions — Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>
By Karin Gelschus, Associate Editor, Powersports Business — With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming: Read more >>
One of the most popular topics of discussion in the industry this year seems to be Internet technology. Whether it’s SEO, mobile marketing, social networking or e-commerce, marine professionals want to know how to expand and improve their online efforts to drive efficiencies and increase sales in their businesses. Read more >>
If you take a look at this blog’s archives, you’ll notice that they go back to March 2009. Specifically, our first post — in which Matt wrote about “Going Girly” — was published on March 27, 2009. Read more >>
Tags: blog, social networking
