Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. Read more >>
Josh Chiles, President, Engaged Social Media Firm — I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? Read more >>
Josh Chiles, President, Engaged Social Media Firm — Have you ever wished you could track your print material? Or give your customers a way to interact with your products? Or maybe you created a DVD for all of your first-time visitors and wish you could find a way to save money and not create that DVD but still deliver its contents. Let me introduce you to QR Codes. Read more >>
Josh Chiles, President, Engaged Social Media Firm — In my last post I gave you a little homework, did you answer the two questions? Great, now that you’re ready to start using social media. Let’s start by listening. Read more >>
Josh Chiles, President, Engaged Social Media Firm — With all the talk about social media, most businesses are confused and overwhelmed. They quickly set up a profile on Facebook, not knowing the difference between a personal profile and a business page. Create a Twitter account without a clue what a hash tag is. They even post for a week or two and then, stop. Leaving their social profiles hanging overboard in the cold, brutal water. Talk about being “up a river without a paddle.” Let’s save your online reputation and start at the beginning with the fundamentals of social media. Read more >>
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — During some of my recent dealer visits, dealers have been asking how to properly monitor their social media accounts and how they can use the information that they receive to improve their business. Like other industries, the marine industry needs to figure out what is being said and how to use the information correctly. We all know the acronym CRM and use it on a daily basis, but what about social CRM? Social CRM has become a hot topic in the online media world, the automotive world and now in the marine industry. Read more >>
Tags: social media
By Mike Davin, online editor, Boating Industry — There’s a lot scheduled for next week’s Marine Dealer Conference & Expo, and we want to be sure to share the highlights with the people who are there, and the people who aren’t. Read more >>
Tags: Internet, MDCE, social media
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – We all play in this world. Whether for marine or our day-to-day lives, social media, social marketing or whatever the hot term is this week … it is now on the same plane with talking on a phone, picking up milk and dropping off the kids. Social media ubiquity has its grasp on us. But who is “us?” Who are these parsers of dialogue, weavers of conversation, commenters of the blogdom? They have titles, you know. They have responsibilities. They are all of “us” acting in this social carnival in different ways, on our own terms, how we want. Let’s classify you, me and the rest of the cast. Read more >>
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — In the past couple of months, I have been touring the country, visiting dealers at boat shows. It was a big surprise that a majority of the dealers I spoke with did not even consider a social media marketing plan to help promote their booth at the boat show. In fact, the most common response that I would get is “How would I use social media to effectively market my boat show booth?” Read more >>
Tags: social media, trade show
