Boating-Industry Insider » retention

Get a jump on boat show follow-up

Contributing Blogger — Wed, 28 Sep 2011 14:58:54 +0000

Bob McCann, Director of Education, ARI – We find that most new prospects who visit a dealer’s booth at a boat show for the first time aren’t ready to commit on the spot. In fact, most sales are closed with prospects that dealers have been working with for quite a while, even as far back as past shows. Boats are luxury purchases that often require a long-term research and buying process, so this first visit usually marks the beginning of the sales process rather than the sale per se. Read more >>

When something’s got to give, how do you decide?

Mike Davin — Fri, 12 Mar 2010 16:00:37 +0000

Today's economy has led to all sorts of tough decisions with seemingly no good alternatives.

A radical proposition about employee compensation

Liz Walz — Tue, 26 Jan 2010 17:41:54 +0000

In a blog a few weeks back, I told you of my plans to read a new book — “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink. Well, right now, I’m in the middle of it, and given that its premise is surprising and suggests we should radically change the way we compensate employees, I thought I’d share it.

Rebuilding from the foundation up

Liz Walz — Tue, 08 Dec 2009 17:32:36 +0000

During the Marine Dealer Conference & Expo last month, I was thrilled to hear Joe Verde talking about the importance of marine businesses getting the right people working in their companies and leading and training them well. That is essential if dealerships are to recover from the effects of the recession and grow. Read more >>

Retention: A key to our future

Liz Walz — Tue, 08 Sep 2009 14:57:46 +0000

If much of our experienced workforce has found employment in other fields, what chance do we have of attracting them back to the boating business when we need them?