The first in a series of in-depth reports that will examine which marketing channels influence consumers the most as they’re deciding whether or not to purchase a new boat was released yesterday and its findings indicate that boat shows still play a very important role in the shopping and purchase process. Read more >>
Tags: boat show report, boating industry, nmma
The National Marine Manufacturers Association distributed a release yesterday in response to a decision by the Environmental Protection Agency to grant limited approval for the sale of gasoline containing up to 15 percent ethanol for model year 2007 and newer motor vehicles. NMMA said the decision specifically excludes marine engines and other non-road engines such as snowmobiles, lawn and garden equipment, as well as other gasoline-powered small engines and does not allow E15 for marine engines of any age. There is no waiver for marine engines older than model year 2000. Read more >>
Tags: boating industry, e15, MRAA, nmma
The boating industry received several pieces of positive news this week as the National Marine Bankers Association reported signs of stabilizing retail boat prices, the federal government reached a decision that will allow more dealerships to qualify for SBA loans, and IBEX organizers said that attendance at this year’s event was up 13 percent from 2009. Read more >>
We’re wrapping up our annual Market Data Book this week, getting all the pages ready to send off to our printer so the issue can be mailed out at the end of July. As always, there are a lot of pertinent facts and figures. But having worked to help assemble this issue for the last six years, never before have some of the numbers stopped me cold when I first saw them like they did this year. Read more >>
Tags: boating industry, market data book, nmma
