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Posts tagged: Marketing

Another way to win over your customers

Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters Having Battery Problems.” And I saw an opportunity. Or at least one I’d jump on if I was a boat dealer, marina operator or boating supplies store manager. Read more >>

Don’t eliminate marketing, spend smarter

JeffSchererJeff Scherer, Associate Partner, Callbutton LLC — In attending the recent Marine Dealer Conference and Expo conference, I agree with Mike Davin’s recent post that several of the presenters emphasized the need to review the overall business model by applying some simple math equations. This is certainly a critical measure that every dealer should do (if for some reason they haven’t done it yet). Read more >>

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