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Posts tagged: Marine Dealers

Just thinking

By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — Ever notice how some leaders look at things individually rather than as a whole? They look at the numbers of the business but not the business overall. They focus on the problem, not what is causing the problem. They look at the way things have always been done in their industry but not the way other industries are accomplishing their goals. It’s called “not seeing the forest through the trees.” Read more >>

Do YOU have a club?

A week ago Thursday, I was running late for a seminar on unique profit centers at the International Marina & Boatyard Conference. When I slipped into my seat about 20 minutes into the 90-minute session, the presenters were talking about boat clubs, and while the discussion moved on to other topics as it wore on, it kept coming back to boat clubs. Not only did about a quarter of the audience of marina operators seem to have a boat club, most of the other three quarters wanted to learn their ins and outs. Read more >>

A radical proposition about employee compensation

In a blog a few weeks back, I told you of my plans to read a new book — “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink.  Well, right now, I’m in the middle of it, and given that its premise is surprising and suggests we should radically change the way we compensate employees, I thought I’d share it. Read more >>

Boat Dealers Need to Learn to Do More With Less

By Chris Kourtakis, Owner, H20 Limos Marine Service — As the marine dealership community enters a new decade, it will be looking back on the worst year of business in at least the last 50. Looking forward, dealers and OEMs need to share more information so they can do more with less. Read more >>

Six steps to getting started in social marketing

Gary B. Druckenmiller, Jr., TheOpenSea.com — Forget the introduction. No more hand-holding. There are default steps you should be taking right now to either dive-in or prep for the onslaught of social marketing in the months and years to come. Many of you are trying to avoid it. You can’t. It’s time to join the party. Here’s a quick hit-list … from start to finish. Read more >>

Scouting out a bright path for our industry

While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love of the outdoors. I didn’t realize what an incredible impact Girl Scouts and Boy Scouts can have on kids until later in life. In my 20s, when I was dating my husband, I had a chance to attend quite a few Boy Scout ceremonies to cheer on his younger brother, Chad, who would eventually go on to achieve Eagle Scout. Over the years, I learned a lot about what was involved, from wilderness trips and fundraisers to the earning of patches of all colors, shapes and sizes. Most of all, I was impressed with how the program exposed kids to all kinds of experiences they wouldn’t otherwise have had. Read more >>

Solving the small stuff before it gets big

Liz WalzMy husband and I have been married for more than 10 years, and despite the happy life we’ve created for our growing family, we still have problems. Take, for instance, our mail problem. Like most people out there, we get a ton of mail, most of it junk. And yet since I – the bill payer in the family – have yet to get with the times and pay my bills online, we also get important mail, like our mortgage and car payment coupons, as well as mail we enjoy, like the handful of magazines we subscribe to and a certain percentage of the catalogs we receive. Read more >>

YOU set the tone for customer service

Matt GruhnLast week, I stayed at the Rosen Plaza in Orlando. It’s a potential home for the 2010 Marine Dealer Conference & Expo, and we were scouting the site to determine its capability of housing this growing event. We were on a tour with two of the facility’s sales managers when I happened to notice a vacationing middle schooler wearing a t-shirt with the letters “BMOC” proudly touting his claim that he was, indeed, the Big Man On Campus. The happenstance that I noticed this only provided a backdrop for what I had just experienced. Read more >>

Exceeding expectations one promise at a time

Liz WalzA week before Christmas, I was delighted to receive a $100 clothing store gift certificate as a “thank you” for a favor I’d done for a family member. After a little research, I discovered the items I wanted to purchase with it were only available online. Now, I have to admit, I’ve never purchased clothing online because I like to try it on before I buy. This time, I made an exception. Read more >>

How trust determines who we do business with

Matt_new mugAbout 10 years ago, I learned a great lesson about finding a service shop you can trust. The anti-lock brake light was illuminated in my old Dodge Dakota, so I did what any naïve car owner would do: I took it to the closest shop, a national chain that promised impeccable brake service. Hours later, the store manager called with the news: I needed my brakes replaced. I was bemoaning the $800 quote over lunch with a buddy, and he recommended I take my car to “his guy,” who he promised would be trustworthy. Read more >>

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