Boating-Industry Insider » Marine Dealers

If you’ve got it, if you’ve done it, flaunt it

Contributing Blogger — Wed, 11 May 2011 13:09:06 +0000

By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Read more >>

What we all can learn from a mouse

Contributing Blogger — Fri, 29 Apr 2011 14:29:45 +0000

Everyone in line at Disney knew what the cost of the food was, but they still got in line and paid the price. This is no different than someone who uses SeeDealerCost.com, goes to a dealership and then buys the boat.

Talking to prospects about SeeDealerCost.com

Liz Walz — Tue, 29 Mar 2011 15:00:53 +0000

I’ve been having a lot of conversations with boat builders and dealers about SeeDealerCost.com these past few weeks. One conversation in particular is worth passing on for discussion.

News: SeeDealerCost site meets a consumer need, says Taylor

Mike Davin — Wed, 16 Mar 2011 11:45:54 +0000

Dave Taylor, speaking on behalf of the just-launched site, says SeeDealerCost.com is designed to improve the consumer experience.

Dealer Cost vs. Customer Service and Loyalty

Contributing Blogger — Tue, 18 Jan 2011 16:25:06 +0000

In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.

New SBA rules: What does this mean for your boat dealership?

Contributing Blogger — Fri, 05 Nov 2010 16:09:25 +0000

By Bill Thompson, Cardinal Points Network — Throughout the summer Congress bantered about the Small Business Jobs Act of 2010, touting it as the next brick to rebuilding our economy. The Act was finally signed into law in late September. Now the question is what does this mean to a boat dealership? Read more >>

What’s In a Name? Maybe a Sale!

Contributing Blogger — Tue, 28 Sep 2010 14:32:20 +0000

It may surprise you (or maybe not) that the vast majority of salespeople handling the calls never ask for the caller’s name.

Delays don’t mean you can ignore Red Flag Rule

Contributing Blogger — Tue, 08 Jun 2010 15:06:44 +0000

Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will be knocking one day, and it is our hope that each dealership will be prepared.

Do your customers know who you are?

Contributing Blogger — Mon, 24 May 2010 21:07:13 +0000

By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the other day, a customer who just purchased a boat from the dealership had a few questions and looked a little lost. So, I went up to the gentleman and asked him if I could point him in the right direction. As we started to talk, I realized that the only person in the dealership that he knew was his salesmen. Read more >>

Preparing for “Top 100 Season”

Liz Walz — Tue, 18 May 2010 14:58:09 +0000

I had a dream a few nights ago that I was working a boat show for a dealer. It’s not unusual for me to dream about work these days. When we’re on deadline, I often find myself trying to write articles or headlines in my sleep. It’s too bad the outcome is never as brilliant in the light of day. Read more >>