MAY 11TH, 2011
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
If you’ve got it, if you’ve done it, flaunt it
By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Read more >>
Posts tagged: Marine Dealers
APRIL 29TH, 2011
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
What we all can learn from a mouse
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — A couple of weeks ago, I took my family for the first time to see Mickey Mouse in Orlando. It had been a few years since I had been there and it was the first time my kids were going, so everyone was pretty excited. Read more >>
Tags: boat sales, Marine Dealers
MARCH 29TH, 2011
By LIZ WALZ
By LIZ WALZ
Talking to prospects about SeeDealerCost.com
I’ve been having a lot of conversations with boat builders and dealers about SeeDealerCost.com these past few weeks. One conversation in particular is worth passing on for discussion. Read more >>
Tags: boat builders, Marine Dealers
MARCH 16TH, 2011
By MIKE DAVIN
By MIKE DAVIN
News: SeeDealerCost site meets a consumer need, says Taylor
By Mike Davin, online editor, Boating Industry — SeeDealerCost.com, which went live today, caused a stir in the marine industry before it was officially announced in January. Read more >>
JANUARY 18TH, 2011
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
Dealer Cost vs. Customer Service and Loyalty
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased. Read more >>
NOVEMBER 5TH, 2010
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
New SBA rules: What does this mean for your boat dealership?
By Bill Thompson, Cardinal Points Network — Throughout the summer Congress bantered about the Small Business Jobs Act of 2010, touting it as the next brick to rebuilding our economy. The Act was finally signed into law in late September. Now the question is what does this mean to a boat dealership? Read more >>
SEPTEMBER 28TH, 2010
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
What’s In a Name? Maybe a Sale!
By Jeff Scherer, Associate Partner, Callbutton LLC — Our company provides dealers and manufacturers with the ability to record and listen to their inbound phone calls. As such, I have had the opportunity to listen to thousands of sales calls. It may surprise you (or maybe not) that the vast majority of salespeople handling the calls never ask for the caller’s name. They are, however, sure to mention their name with a quick proverbial “ask for Bill if you come in” before hanging up. Read more >>
JUNE 8TH, 2010
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
Delays don’t mean you can ignore Red Flag Rule
Jan Kelly, president of Kelly Enterprises — This past week we received notice that the Red Flag Rule implementation date was delayed for the fifth time. Many of you reading this may think this is something to ignore, and those of us in education and compliance are feeling as if we have been living in the story of “Peter and the Wolf.” Rest assured the wolf will be knocking one day, and it is our hope that each dealership will be prepared. Read more >>
Tags: Marine Dealers
MAY 24TH, 2010
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
Do your customers know who you are?
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the other day, a customer who just purchased a boat from the dealership had a few questions and looked a little lost. So, I went up to the gentleman and asked him if I could point him in the right direction. As we started to talk, I realized that the only person in the dealership that he knew was his salesmen. Read more >>
MAY 18TH, 2010
By LIZ WALZ
By LIZ WALZ
Preparing for “Top 100 Season”
I had a dream a few nights ago that I was working a boat show for a dealer. It’s not unusual for me to dream about work these days. When we’re on deadline, I often find myself trying to write articles or headlines in my sleep. It’s too bad the outcome is never as brilliant in the light of day. Read more >>
Tags: Marine Dealers, Top 100
