Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. Read more >>
By Mike Davin, online editor, Boating Industry — SeeDealerCost.com, which went live today, caused a stir in the marine industry before it was officially announced in January. Read more >>
By Mike Davin, online editor, Boating Industry — There’s a lot scheduled for next week’s Marine Dealer Conference & Expo, and we want to be sure to share the highlights with the people who are there, and the people who aren’t. Read more >>
Tags: Internet, MDCE, social media
By Christo
pher Kourtakis, director of sales and marketing, 360° Industry Solutions — Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. Read more >>
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – We’ve all been there. You spend hours putting together your marine plan for, well, something. Could be communications, operations, marketing, etc., and you come to realize that all those hours have returned very little. Now that you’re knee deep in execution, you sense something isn’t right. Not that you didn’t try your best, your plan just is not working — either in comparison to what’s out there across the marine landscape or what you expected going in. Read more >>
By Mike Davin, online editor, Boating Industry — On Friday, Apple held a press conference to respond to accusations that its wildly popular iPhone 4 features a defective antenna that drops calls when users hold it the wrong way. Read more >>
Tags: customer service, Internet
By Chuck Lewis, general manager of Boating and RV, ARI Network Services — One of the most common misperceptions among boat dealers is that all that really sells online are books and music downloads — not boats. Read more >>
Tags: Internet
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform for those who are not as adept at communicating face-to-face. It allows you (under the shield of digitization and mass communication) to orchestrate your thoughts more clearly, reflect on moments more accurately and craft your social dialogue almost to perfection if necessary. Believe it or not, that’s a hard thing to do for a lot of people in marine (especially those running small businesses) when you’ve got someone standing in front of you or when you’re on the phone … even when you construct e-mails. Social media is certainly not as spontaneous as all of that. Read more >>
Tags: Internet
By Mike Davin, online editor, Boating Industry — As you know, we’re always on the lookout for new ways to interact with our readers through social media and the Internet. Just last week we launched a new poll feature on our Facebook page, and we’re hoping to roll out more new features in the near future. Read more >>
Tags: Internet
By Mike Davin, online editor, Boating Industry — In the old days, if you had a suggestion for your favorite magazine, you could call them up or compose a letter to the editor. Read more >>
Tags: Internet
