By Mike Davin, online editor, Boating Industry — As a big movie buff, I was interested to learn that Wally Pfister, who won the Oscar for Best Cinematography on Sunday for his work on “Inception,” has a marine industry connection. Read more >>
Tags: Discover Boating
Following a recommendation from the Grow Boating Funding Task Force to the board of the National Marine Manufacturers Association, assessments for Grow Boating will be fully restored, effective Jan 1. The assessments had been temporarily reduced by 85 percent this past July as a new marketing strategy and analysis of the impact of the recession on consumers was developed. Read more >>
With the news this week that Grow Boating, Inc. has selected OLSON as its agency-of-record for the re-launch of the Discover Boating marketing campaign, here’s some more information on the Minneapolis-based marketing firm that will be helping direct the effort to get more people on the water. Read more >>
