Not just another buzzword: The degrees of “marine engagement”

By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – In marine marketing, retaining loyal customers has always been a hard thing to do. And in the age of media fragmentation — as hundreds of technologies and thousands of Web sites compete for audience attention — the traditional siege-mentality approach to marketing is giving way to a new paradigm known as “engagement.” This approach uses technology as the centerpiece to establishing and maintaining continual connections and conversations with key customers. Read more >>