By Bob McCann, Director of Education, ARI — Boat show season is right around the corner and winter will be here before you know it. What plans are you working on to build your own display traffic? Read more >>
Tags: Boat Show, lead management
By Mike Davin, online editor, Boating Industry — As a heads up, both Liz Walz and I will be in Miami next week during the boat show. If you recognize us from the mugshots that appear on this blog — or you spot our Boating Industry shirts — please come up and introduce yourselves. (And when you do, please forgive our blindingly white complexions. Our home offices have been bathed in snow for the past several months, not sunshine.) Read more >>
Tags: Boat Show
As another boat show season gets underway, wouldn’t it be nice to know what those would-be customers are thinking as they walk the aisles and docks browsing and shopping? Read more >>
Tags: Boat Show, boating industry
By Jeff Scherer, Associate Partner, Callbutton LLC — It was good to hear Liz’s recent comment confirming that first-time buyers are returning to the showrooms. It also stirred some thoughts for me about taking the present pulse of showroom traffic, so I called a few of my industry and dealer friends to get a state of the union. Read more >>
By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — There’s a new bandwagon pulling into town, and if you’re too busy ducking bullets you may not notice it. If you hang around the boating industry long enough, you’re bound to experience a cyclical downturn. This most recent version has to be the worst since 1980, and many agree that this one is the worst, period. Nonetheless, the point is that it is cyclical. The industry will come back, although it’s probably going to look different than it was. Read more >>
