By CONTRIBUTING BLOGGER
Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet sales manager for one of the largest automotive retailers. This was a very interesting time because prior to this, no auto entities had really stepped out to try to market vehicles through this new budding medium known as “the Web.” To say that many of the old-school general managers in our dealer groups were skeptical would have been a tremendous understatement. They said over and over that this Web thing was a fad, and would never work to sell cars. Our team was often looked at as the “geek squad,” (no offense to the Best Buy’s guys) and as competitors to the retail sales team. Much of this doubt and fear was understandable as we were jumping quickly into territory that was undefined and unknown. Read more >>
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – Within the last few years, social marketing has become completely mainstream. Connecting our world like never before, it has become an incredible, vast network. With a reported 67 percent of the global online population now visiting ‘member communities,’ including social networks/blogs
As in the auto industry, where companies like GM are narrowing their focus by eliminating brands and models to help lure customers back – which the New York Times discussed in a 
Denny Hecker is widely known in the Minneapolis/St. Paul-area. A long-time auto dealer based here in the Twin Cities, Hecker’s career changed abruptly this year when, under the pressure of the economy, his numerous area businesses collapsed dramatically. Over the course of the last few months, Hecker’s empire has come crashing down around him in unimaginable fashion. According to the 
By Chris Kourtakis, Owner, H20 Limos Marine Service — With the recent announcements of Chrysler closing up to 800 dealers and GM a possible 1,500 dealerships, will this hurt of help the marine industry? More people keep focusing on the negative, but as we all know there is a silver lining to everything. 
Gerard Broshart is one of hundreds of dealers with a glum outlook this morning. He, according to 
At the Marine Dealer Conference & Expo last November, Brunswick CEO Dusty McCoy said [and I'm paraphrasing here] that while many of the recessions the U.S. economy has endured in the past are V-shaped (the economy drops quickly, bottoms out, then rebounds steeply as well) he expects our current recession will be more U-shaped – meaning we won’t experience that quick bounce back. McCoy also said at the time that the economy was still on the left-hand side of the “U” and had not yet bottomed out. Where the economy stands today, some five months later, is a matter open for debate (if you would like to weigh in, please post a comment below), but if the latest Beige Book report issued the U.S. Federal Reserve is any indication, there are signs the economic freefall we’ve been in seems to be slowing, at least in some parts of the country. 