By Mike Davin, online editor, Boating Industry — The Marine Dealer Conference and Expo’s educational lineup has just been released, and we’ve got descriptions of all the sessions up on the MDCE website. Read more >>
Tags: MDCE
By Mike Davin, online editor, Boating Industry — Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content. Read more >>
By Mike Davin, online editor, Boating Industry magazine — This week, the National Marine Manufacturers Association released its 2009 Recreational Boating Statistical Abstract. Read more >>
Tags: boat sales, Economy
By Mike Davin, online editor, Boating Industry — As you know, we’re always on the lookout for new ways to interact with our readers through social media and the Internet. Just last week we launched a new poll feature on our Facebook page, and we’re hoping to roll out more new features in the near future. Read more >>
Tags: Internet
By Mike Davin, online editor, Boating Industry — In the old days, if you had a suggestion for your favorite magazine, you could call them up or compose a letter to the editor. Read more >>
Tags: Internet
Mike Davin, online editor, Boating Industry — Our most recent batch of news is full of quarterly reports from the marine industry, and it features a consistent story line: Companies are still losing money, but losses have narrowed considerably. Read more >>
By Mike Davin, online editor, Boating Industry — Last year, Brunswick was one of several companies that decided to push back the introduction of its new model year to give dealers more time to sell the previous year’s inventory. At the time, the company said it would allow dealers to liquidate inventory in the heart of selling season, prevent inventory from being devalued by new product, reduce the risk of retail lenders lowering available credit on existing inventory and alleviate customer confusion with new model year product during the selling season. Read more >>
By Mike Davin, online editor, Boating Industry — The very first post we published on this blog was about savvy companies looking outside their traditional demographics to target women and girls with their marketing. At the time, I hoped we’d start to see more of that in the marine industry, but in the ensuing year I haven’t seen a lot of new boating initiatives aimed at women. Read more >>
Tags: female boaters, Marketing
By Mike Davin, online editor, Boating Industry — These days, building a Web site is pretty easy. There are free templates more advanced than the sites major companies used a few years back. And if you need something more robust than what’s available for free, there are plenty of individuals and companies out there more than happy to meet your needs. Read more >>
Tags: Internet
By Mike Davin, online editor, Boating Industry — Since the iPad has been on the market for a full 24 hours now, I’m going to go ahead and assume you all have one. Read more >>
Tags: Internet
