Boating Industry moving to waterproof issues

By Mike Davin, Online Editor, Boating Industry

MAPLE GROVE, Minn. — Because the vast majority of Boating Industry‘s readers spend a great deal of time on the water, the magazine has decided that it will now print exclusively on a new type of buoyant waterproof paper. Read more »

News: SeeDealerCost site meets a consumer need, says Taylor

By Mike Davin, online editor, Boating Industry — SeeDealerCost.com, which went live today, caused a stir in the marine industry before it was officially announced in January. Read more >>

Retailers get creative with their iPads

By Mike Davin, online editor, Boating Industry — With the recent release of the Motorola Xoom and the Friday release of Apple’s highly anticipated iPad 2, what was a brand new type of computer a year ago is becoming more mainstream. Read more >>

Academy Award Winner Has Boating Connection

By Mike Davin, online editor, Boating Industry — As a big movie buff, I was interested to learn that Wally Pfister, who won the Oscar for Best Cinematography on Sunday for his work on “Inception,” has a marine industry connection. Read more >>

MDCE calls for presentations

By Mike Davin, online editor, Boating Industry — Last week, a call went out to presenters interested in speaking at this year’s Marine Dealer Conference and Expo. If you missed it, and you’d like to present, let us know. You can contact our publisher Matt Gruhn directly to discuss your topic ideas. Read more >>

Miami approaches

By Mike Davin, online editor, Boating Industry — As a heads up, both Liz Walz and I will be in Miami next week during the boat show. If you recognize us from the mugshots that appear on this blog — or you spot our Boating Industry shirts — please come up and introduce yourselves. (And when you do, please forgive our blindingly white complexions. Our home offices have been bathed in snow for the past several months, not sunshine.) Read more >>

Our new look and schedule

By Mike Davin, online editor, Boating Industry — If you subscribe to our e-newsletter, you might have noticed a new edition arrived on Monday — a strange thing for a Tuesday/Friday newsletter. You might have also seen the new header that read “Boating Industry Daily” — an unlikely title for a twice-weekly publication. Read more >>

How to follow MDCE online

By Mike Davin, online editor, Boating Industry — There’s a lot scheduled for next week’s Marine Dealer Conference & Expo, and we want to be sure to share the highlights with the people who are there, and the people who aren’t. Read more >>

PR case study: Apple’s iPhone response

By Mike Davin, online editor, Boating Industry — On Friday, Apple held a press conference to respond to accusations that its wildly popular iPhone 4 features a defective antenna that drops calls when users hold it the wrong way. Read more >>

Manufacturers get creative with inventory

By Mike Davin, online editor, Boating Industry — The top headline in today’s Boating Industry e-newsletter is about Southport Marine’s “Floor Plan Free” buying program, which eliminates stocking requirements for dealerships and encourages dealers to carry a single demonstration model. Read more >>