The show is over. What now?

Bob McCann, Director of Education, ARI – You just got back from a great show but despite your best efforts, some meetings with prospects didn’t lead to a sale – not so unusual, is it? You also realize that you didn’t see some potential buyers that you were sure would visit your booth over the weekend. Now what do you do to start or continue building a relationship with these two pools of prospects? It’s time to organize a post-show open house, ideally within a couple of weeks, to extend the opportunity for a deal. This special event offering boat show pricing could be the nudge visitors need to take action and become buyers. Read more »