By Mike Davin, online editor, Boating Industry — The Marine Dealer Conference and Expo’s educational lineup has just been released, and we’ve got descriptions of all the sessions up on the MDCE website. Read more >>
Tags: MDCE
“I’ve had more sleepless nights between the beginning of last year and until the recent days of resolving this thing than I’ve had in all the rest of my life put together … I’ve never had anything affect so many people’s lives as this did. Until I finally got past that guilt stage, that sense of what I’d done, I found it very difficult to try and focus. Yet I had to every day.” Read more >>
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — The other night I was sitting in a local marine business meeting listening to a lot of people discuss how bad the current conditions are. One stated that they have never seen it this bad. Another stated that this was similar to the 1980s and that we used the same techniques now that he did back then. Read more >>
Tags: leadership
Hopefully the timing won’t throw any cold water on whatever sort of recovery is taking place at the moment, but letting the home buyer tax credit expire just before the summer selling season didn’t do the boating industry any favors. Read more >>
By Mike Davin, online editor, Boating Industry — Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content. Read more >>
By Adam Shiflett, Marketing Manager, ADP Lightspeed — It was a slow day on the lake. Our lines were sitting in the water while the trolling motor gave background to my grandfather’s tall tales. Read more >>
By Jeff Scherer, Associate Partner, Callbutton LLC — Even though my formal degree is in Mass Communication, I have always considered myself a student of one-to-one communication. I am also fascinated by nonverbal communication, perhaps better known as body language. Research serves up many models and various equations as to what constitutes human communication, but they all agree that body language communicates more than half of what we “say.” All of our parents etched the phrase “actions speak louder than words” into our heads, and this is personified in the sales scenario. The interaction between a salesperson and a customer contains continuous giving and receiving of wordless signals, to and from both parties. Read more >>
By Mike Davin, online editor, Boating Industry magazine — This week, the National Marine Manufacturers Association released its 2009 Recreational Boating Statistical Abstract. Read more >>
Tags: boat sales, Economy
Last year, General Motors got rid of Pontiac, Oldsmobile, Saturn and a few other brands. Now the company wants to get rid of Chevy – not the cars, the nickname. Read more >>
Tags: boating industry, Chevrolet, G.M., General Motors
As boat builders and their suppliers hire more employees in an effort to ramp up production, they are contributing to a trend that is helping to lower the nation’s economic stress, according to an Associated Press article published today. Read more >>
