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Five ways you can promote dealership events with social media

By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions In the past couple of months, I have been touring the country, visiting dealers at boat shows. It was a big surprise that a majority of the dealers I spoke with did not even consider a social media marketing plan to help promote their booth at the boat show. In fact, the most common response that I would get is “How would I use social media to effectively market my boat show booth?” Read more >>

Investing where it counts

I was going about my normal boating news searches this morning when I stumbled across an article written by a stock analyst who had recently visited a handful of stores along Chicago’s Michigan Avenue. Like many of us, he has kids, and after being gone for a week on business, he was headed to the Disney store to pick up some “missed you while I was gone” presents before traveling home. Read more >>

How Social Marketing Helps Dealers: A View from Outside the Marine Industry

By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – Within the last few years, social marketing has become completely mainstream. Connecting our world like never before, it has become an incredible, vast network. With a reported 67 percent of the global online population now visiting ‘member communities,’ including social networks/blogs[1], it is no surprise that social media is proving to be a powerful business tool. Read more >>

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