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	<title>Comments on: How trust determines who we do business with</title>
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	<link>http://insider.boatingindustry.com/2009/12/how-trust-determines-who-we-do-business-with/</link>
	<description>Trusted Source. Proven Solutions. Real Results.</description>
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		<title>By: Jeff Scherer</title>
		<link>http://insider.boatingindustry.com/2009/12/how-trust-determines-who-we-do-business-with/comment-page-1/#comment-1523</link>
		<dc:creator>Jeff Scherer</dc:creator>
		<pubDate>Sat, 19 Dec 2009 14:48:08 +0000</pubDate>
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		<description>Great post Matt. Trust may be something that may manifest itself somewhere within the purchase/ownership relation (too often simply by chance). However, the most successful salespeople I&#039;ve seen know that it&#039;s important to establish this element first and foremost before asking a buyer to open his wallet. As you mentioned, people are willing to spend MORE with someone they trust. THOSE are the kind of customers we wish we all had.</description>
		<content:encoded><![CDATA[<p>Great post Matt. Trust may be something that may manifest itself somewhere within the purchase/ownership relation (too often simply by chance). However, the most successful salespeople I&#8217;ve seen know that it&#8217;s important to establish this element first and foremost before asking a buyer to open his wallet. As you mentioned, people are willing to spend MORE with someone they trust. THOSE are the kind of customers we wish we all had.</p>
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		<title>By: Tweets that mention How trust determines who we do business with &#124; Boating-Industry Insider -- Topsy.com</title>
		<link>http://insider.boatingindustry.com/2009/12/how-trust-determines-who-we-do-business-with/comment-page-1/#comment-1519</link>
		<dc:creator>Tweets that mention How trust determines who we do business with &#124; Boating-Industry Insider -- Topsy.com</dc:creator>
		<pubDate>Sat, 19 Dec 2009 05:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://insider.boatingindustry.com/?p=616#comment-1519</guid>
		<description>[...] This post was mentioned on Twitter by Jeff Longenecker, UKboating. UKboating said: How trust determines who we do business with &#124; Boating-Industry ...: About 10 years ago, I learned a great lesson a... http://bit.ly/8D5yop [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Jeff Longenecker, UKboating. UKboating said: How trust determines who we do business with | Boating-Industry &#8230;: About 10 years ago, I learned a great lesson a&#8230; <a href="http://bit.ly/8D5yop">http://bit.ly/8D5yop</a> [...]</p>
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